1. “SELF-RIGHTEOUSNESS due to a need for attention and/or self-esteem.
2. SCANDAL used to eliminate the opposition and/or someone, something, more favorable.
3. INAPPROPRIATE false information to diminish or blacken the name of someone else.
4. FALSE accusations to cast a shadow of doubt on another’s abilities.
5. ENVY based on a lack of full knowledge to the subject, individual or organization, that is demeaning or even causes a wrong, harmful reputation.”